Blog

Strategic insights on audience intelligence, media decision-making, and the future of broadcasting.

Retailers Were First. Radio Is Next.

Retailers Were First. Radio Is Next.

Virtual audience panels just made traditional research look slow and expensive. More than half of market researchers now use data-modelled audience panels to bro...

Read article →
Cume vs. Loyalty: You're Probably Treating Them as the Same Problem. They're Not.

Cume vs. Loyalty: You're Probably Treating Them as the Same Problem. They're Not.

Radio stations that are not growing tend to reach for the same set of solutions. More promotions. A bigger morning show push. A marketing campaign. A new daypar...

Read article →
DAB+ Is Growing at Nearly 15% a Year. The Stations Winning from It Aren't the Ones You'd Expect.

DAB+ Is Growing at Nearly 15% a Year. The Stations Winning from It Aren't the Ones You'd Expect.

The DAB radio market is projected to grow at just under 15% per year through to 2032, according to Verified Market Research. That is not a niche technology find...

Read article →
Radio Talent Who Are Not Building Podcasts Right Now Are Giving Away the Most Valuable Thing They Have.

Radio Talent Who Are Not Building Podcasts Right Now Are Giving Away the Most Valuable Thing They Have.

Netflix and iHeartMedia announced an exclusive video podcast deal in December 2025. More than 15 iHeart shows will stream only on Netflix starting in early 2026...

Read article →
Your Morning Show Numbers Just Got Better. That Doesn't Mean Your Morning Show Got Better.

Your Morning Show Numbers Just Got Better. That Doesn't Mean Your Morning Show Got Better.

Nielsen changed its listening rules in January 2025. Previously, a listener needed to tune in for five minutes within a quarter-hour to get counted. That thresh...

Read article →
YouTube Now Has More Monthly Podcast Viewers Than the Entire Population of Europe. Radio Groups Are Still Treating It as a Side Project.

YouTube Now Has More Monthly Podcast Viewers Than the Entire Population of Europe. Radio Groups Are Still Treating It as a Side Project.

YouTube announced in February 2025 that it had passed one billion monthly active podcast viewers worldwide.

Read article →
TikTok Picked 84% of Last Year's Biggest Hits Before Radio Did. Here Is What Music Directors Should Do With That.

TikTok Picked 84% of Last Year's Biggest Hits Before Radio Did. Here Is What Music Directors Should Do With That.

The number that music directors need to sit with is this: 84% of songs that entered Billboard's Global 200 chart in 2024 first gained traction on TikTok.

Read article →
Your Morning Show Is Creating Listeners. Your Benchmarks Are Creating Fans. Most Stations Only Have One of Those.

Your Morning Show Is Creating Listeners. Your Benchmarks Are Creating Fans. Most Stations Only Have One of Those.

Listeners do not discover a radio station and immediately become loyal. Loyalty is built through repetition, and repetition needs an anchor.

Read article →
Midday Just Overtook Afternoon Drive in Listenership. Most Station Clocks Haven't Caught Up.

Midday Just Overtook Afternoon Drive in Listenership. Most Station Clocks Haven't Caught Up.

For decades, radio programming investment followed a clear hierarchy. Morning drive gets the star talent and the biggest budget. Afternoon drive gets the second...

Read article →
Radio's Most Defensible Strengths Are Local Voices, In-Car Habits, and Daypart Discipline. Most Stations Are Investing in None of Them.

Radio's Most Defensible Strengths Are Local Voices, In-Car Habits, and Daypart Discipline. Most Stations Are Investing in None of Them.

Crowd React Media's State of Media 2025 report surveyed 1,100 adults on their media habits, platform trust, and what makes them stay with a radio station. The f...

Read article →
Your Second Stop-Set Is Costing You More Listeners Than Your First. Here Is Why Nobody Talks About It.

Your Second Stop-Set Is Costing You More Listeners Than Your First. Here Is Why Nobody Talks About It.

Over 67% of listeners switch stations or tune out during commercial breaks. That figure comes from the Journal of Advertising Research and it has been sitting i...

Read article →
Why Media Leaders Are Operating in the Dark (And How to End the Guesswork)

Why Media Leaders Are Operating in the Dark (And How to End the Guesswork)

Media leaders make high-stakes decisions with delayed, retrospective data while platforms like YouTube and Spotify adjust to audience reactions in real time. Th...

Read article →
Why the World’s Smartest Marketers Are Hitting Pause on Radio Spend

Why the World’s Smartest Marketers Are Hitting Pause on Radio Spend

Major brands are holding back radio budgets not because radio lacks reach but because it lacks the proof, control, and agility that modern CMOs expect. This art...

Read article →