FAQ
Everything you need to know about how ZNIBER PARTNERS helps you understand audience reactions in real time, with clarity, accuracy, and complete privacy.
Understanding our approach
ZNIBER PARTNERS helps media decision-makers know how audiences will react before they go live.
We build advanced predictive audiences that behave like real people, complete with beliefs, biases, and emotional triggers.
You can test hosts, content, episodes, campaigns, or positioning and see authentic reactions in real time.
No recruitment delays. No privacy risks.
No guesswork. Just clear, actionable insight when you need it.
Book a discovery call with our team. We help you define your challenges, build your first audience, and run your first simulation together.
You will receive insights you can use immediately to guide programming, marketing, and content decisions.
We use a very large and diverse set of sources so the audience models reflect how real people think, feel, and behave. Our system continuously collects information from thousands of places across the web, including news outlets, academic journals, forums, social conversations, entertainment platforms, and public data sets.
When helpful, we also bring in exclusive or industry-specific sources that deepen cultural accuracy in a given market. These may include retail behavior data, media consumption patterns, or market studies provided by trusted partners. Valuiz is one example among many of the types of sources we may use when relevant.
We do not stop at surface-level facts. Each audience profile is enriched with indicators of cultural taste, lifestyle, values, entertainment habits, and emotional triggers. We cross-reference signals from platforms people use every day, such as Spotify, Goodreads, or Letterboxd, with reliable national data to ensure that the results feel grounded in reality.
The outcome is an audience you can recognize.
They respond with nuance.
They show you what resonates and what does not.
They behave like the people you are trying to reach.
This is what broadcasters told us they wanted:
not a chatbot,
not a spreadsheet,
but a realistic audience they can trust to guide decisions before going on air.
We help radio stations, TV networks, podcast studios, and streaming content teams make confident editorial, programming, and marketing decisions without waiting weeks for traditional research.
Instead of guessing how audiences will react, you see reactions in real time so you can act with clarity and reduce risk.
With our audience simulations and analysis engine, you can:
• Test shows, formats, talent chemistry, scripts, and campaigns before they go live, so you know what will connect and what will fall flat.
• Spot early signs of backlash or controversy by revealing weak signals and minority viewpoints that often get missed in classic focus groups.
• Understand which moments, segments, tones, and creative choices drive attention, emotion, and retention, helping you shape stronger content.
• Strengthen your marketing by identifying the messages and angles that align with what your audience truly cares about.
• See the full spectrum of audience perspectives, including quieter voices that traditional group dynamics tend to suppress.
• Move from slow, retrospective studies to real-time clarity, giving your team actionable insight when decisions can’t wait.
Bottom line: we help you de-risk high-stakes decisions, avoid costly missteps, and increase the editorial and commercial impact of every launch.
Because focus groups and long studies were built for a slower world.
In a room full of strangers, people hold back, follow the group, or soften their real opinions. In large strategic reports, you wait weeks or months for answers that describe the past, not the next move your audience will make.
Our approach gives you what broadcasters say they desperately need: honest reactions, without group bias, without filters, and without the delays that make decision-making so stressful.
You see how people in your market respond to your content, talent, and positioning in real time. You make decisions knowing what will connect instead of guessing under pressure.
It turns high-stakes uncertainty into confidence.
A chatbot gives generic answers. It reacts in a mechanical way, without understanding your market, your culture, or your audience.
Our audience simulation works very differently. It is built from thousands of real data sources that reflect how people in your market think, feel, and behave. These models carry the influences, preferences, experiences, and biases that shape real audience reactions.
When you test content, you see how these audience profiles respond in a natural and unfiltered way. They express opinions, challenge ideas, and reveal emotional reactions that matter for programming, hosts, creative work, and marketing.
You are not getting a scripted answer. You are observing how different kinds of listeners in your market are likely to respond before anything goes live.
This approach removes group pressure, performative answers, and the delays of traditional research cycles.
You can explore viewpoints that are often hard to recruit in real life and understand reactions that usually stay hidden.
Most importantly, you receive reactions in real time. You see how people feel about your ideas before you make a public move.
This gives you fast, honest clarity and helps you make confident decisions without waiting for the next study to arrive.
Confidentiality & compliance
Yes. Our entire system is fully compliant with GDPR and all major global privacy regulations.
From day one, we designed our approach to avoid the risks and constraints that come with data collection.
We do not collect personal data.
We do not track individuals.
We do not store profiles, accounts, voice prints, or any identity-based information.
Instead, our audience simulations are built from large pools of public and aggregated cultural signals.
You see how audiences think and react without involving any real person or exposing anyone’s private information.
This gives you the confidence of real-time audience insight with none of the privacy risks that slow down or restrict traditional research.
No. Our system is privacy-native. We do not use personal profiles, cookies, browsing histories, account logins, or any private information.
The audience models are built from public, aggregated, and anonymized cultural signals, never from individual people.
Use cases & results
We work with radio stations, TV networks, podcast studios, streaming teams, advertisers, content creators, and leaders across media who need fast, reliable audience insight without the delays or limits of traditional research.
You can test a wide range of content, including radio shows, TV programs, podcasts, ad campaigns, marketing messages, digital formats, host chemistry, scripts, and sensitive communication scenarios.
You can also test music genres, music formats, playlist strategies, and morning show benchmarks.
We evaluate YouTube videos, social video concepts, short-form and long-form storytelling, thumbnails, titles, and influencer collaborations.
You can explore talent dynamics, newsroom topics, brand partnerships, promotions, contests, and early-stage creative ideas that are still in draft form.
Beyond content, you can test market positioning, taglines, competitive strategies, show-versus-show comparisons, and ways to stand out against radio and television competitors.
You can explore how to dominate your market, how to super-serve your core audience, and how to convert occasional listeners or viewers into loyal fans.
If it shapes how your audience reacts, we can test it before you release it.
Instantly.
As soon as you load your content or start asking questions in the platform, reactions begin to appear in real time. You see the audience respond while you are still shaping your idea.
Media teams do not have time to wait for slow studies or delayed reports. The market moves quickly, and decisions often need to be made on the same day.
With our system, you can test a promo, a segment, a headline, a script, a show moment, or a YouTube thumbnail and watch reactions unfold immediately.
You adjust on the spot.
You resolve creative debates in minutes.
You move forward with clarity instead of waiting for the next report or ratings cycle.
This is real time insight built for the pace of modern media.
Yes. We can show you how your audience is likely to react before you broadcast anything. You see what engages people, where they disconnect, and what moments create energy or tension.
We highlight friction points, emotional peaks, and the segments that need refinement.
You get a clear action plan so you can adjust with confidence before going live.
It is the closest thing to seeing tomorrow’s audience reaction today.
Reliability & transparency
ZNIBER PARTNERS is led by a team that combines world-class AI research with decades of real media leadership. Our work is shaped by people who have run major radio groups, directed global research labs, and made the same high-stakes decisions our clients face every day.
François Pachet is one of the world’s leading experts in AI for music, creativity, and audience behavior. He previously led research at Spotify’s Creator Technology Research Lab and at Sony Computer Science Lab, where he pioneered systems that model taste, emotion, and creative decision-making. At ZNIBER PARTNERS, he designs the audience simulation engines that show how people react, debate, and change their minds, giving media teams clear guidance before anything goes live.
Samuel Zniber is a media strategist with more than twenty-five years of experience running and advising major radio and audio brands across Europe, the United States, the UK, Australia, Brazil, and Canada. He has held leadership roles at iHeartRadio ARN, RTL Group, Lagardère, and NRJ Group,, and has guided programming teams in more than ten countries.
At ZNIBER PARTNERS, he brings the day-to-day reality of the industry into the technology, making sure the simulations reflect real programming pressures, cultural nuance, and the speed at which content decisions must be made.
Richard René is a global media dealmaker with over thirty years in radio, software, and international development. He has worked with Premiere Networks/iHeart, Westwood One, Austereo, and Dial Global, building an international network and helping large media companies navigate change and growth.
Together, this team has built a platform that simulates how audiences think, react, and evolve their opinions in real time.
Each simulated profile carries its own background, values, and emotional logic, which creates responses that feel as diverse and complex as real audiences.
These simulations can challenge ideas, surface minority opinions, reveal early signals, and expose emotional turning points, all without using personal data.
The result is a private, fast, high-precision environment where media teams can test content, hosts, formats, marketing, and positioning before going live. It gives leaders the certainty they need to make bold decisions with confidence instead of relying on guesswork.
We avoid bias by building a wide spectrum of audience profiles that reflect real differences in age, culture, values, media habits, and life experience. These profiles don’t speak with one voice. They challenge each other.
Our simulation engine forces opposing viewpoints to confront one another, so dominant opinions cannot overshadow quieter or minority perspectives. This removes the group pressure you see in focus groups and the smoothing effect you see in large studies.
Every reaction is captured independently. Every disagreement is surfaced.
The result is a balanced view of how different parts of your audience will respond, including the opinions that are often missed in traditional research.
ChatGPT is a general-purpose engine built to produce consensus answers, without direct access to raw data or structured sampling.
Our proprietary technology relies on specialized models, targeted data collection, cross-validation, and media-specific professional protocols, delivering results that are representative, salient, and immediately actionable.
We guarantee reliability by combining a wide and diverse set of audience profiles with a rigorous process that checks every reaction from multiple angles. Each profile is built from detailed cultural and behavioral data, so the reactions you see are grounded in reality, not generic patterns.
We also run every viewpoint through a system that compares, challenges, and verifies the responses. This prevents echo chambers, reduces predictable patterns, and makes sure minority and unconventional opinions are represented instead of lost in the noise.
Whenever possible, we compare our simulations with real-world qualitative studies to confirm accuracy and consistency. This gives you results that are stable, repeatable, and dependable enough to guide high-stakes decisions.
Deliverables & integration
Strategic Market Study
This is your full-market intelligence report built on a 1,000-person audience composed of distinct population segments proposed by the platform and fully customizable to your needs.
It gives you a complete view of your market, your competitors, your opportunities, and the emotional triggers that drive approval, tune-in, loyalty, and backlash.
With these insights, you become laser focused. You know exactly where to position your brand, where to invest, and where to stop wasting resources. It gives you everything you need to compete with confidence and strength.
Every Strategic Market Study includes 90 days of access to real-time focus groups so you can continue testing ideas with precision.
Precision Focus Group
A rapid, high-resolution reaction test from a 100-person audience with varied viewpoints, personalities, and belief systems.
You see where people lean in, where they pull back, and where you may face resistance.
It delivers emotional reactions, friction points, breakthrough moments, and clear recommendations before anything goes live.
Always-On Audience
Your real-time audience lab.
You can explore questions, test creative directions, check sentiment shifts, and track how reactions evolve.
It supports programming, content, marketing, and brand decisions every day with instant clarity.
You can ask anything that helps you understand how your audience will react before you commit. The platform lets you explore emotional reactions, friction points, blind spots, and the moments where enthusiasm turns into hesitation.
You can test questions about brand positioning, show concepts, host chemistry, pacing, marketing angles, creative risks, trailers, episode cuts, ad load tolerance, and the cultural pressure points that are hard to explore in traditional research.
You can also explore competitive strategy, format changes, market dominance, and how to turn occasional listeners into loyal fans.
Each question is answered by multiple audience profiles that reflect real habits, values, and viewpoints.
These profiles do not rely on personal data and remain fully privacy-safe, yet they behave with human-like nuance. They explain why they feel something, not only what they feel.
Questions can be simple or complex. You can ask how a new host pairing feels. You can ask where a trailer loses attention.
You can ask how a community will react to a bold editorial stance. You can ask how a format change will land over time. You can explore how reactions evolve, how debates fracture, and what people care about most in the first hours, days, or weeks.
The platform helps you move beyond surface-level reactions. It shows you the emotional patterns beneath the answers and reveals emerging signals that usually stay hidden until after launch.
If a question matters for the success of your content, your brand, or your strategy, you can ask it and see how different audiences respond in real time.
You work inside the platform live, in real time, on a video call with one of our consultants. Together, you explore how different audience profiles react to your content, your ideas, or your strategic questions. You see the reactions unfold instantly and discuss what they mean while they happen.
After the session, you receive a complete package you can use right away across programming, marketing, and leadership teams.
You get a clear presentation of everything we explored together, including the strongest reactions, the moments of hesitation, and the early signals that could grow into larger trends. You also receive detailed profiles of the audience segments we tested, so you understand the values, habits, and viewpoints behind each reaction.
Along with this, we provide a strategic report that translates all the insights into a practical plan. This includes recommendations for programming, talent, promotional strategy, market positioning, and competitive opportunities.
For leadership teams, you also receive a concise executive summary designed for board meetings and decision-making committees.
The result is simple. You leave the session with clarity, direction, and a set of ready-to-use insights you can act on immediately.
Collaboration & pricing
Yes. We offer a Sample Audience Session that lets you experience the platform with a real question or real piece of content.
You join one of our consultants on a live video session, choose the audience segments you want to explore, and watch reactions unfold in real time.
In one short session, you feel exactly how the system works, what you can test, and how quickly it brings clarity to a decision you have been delaying.
It is the safest way to see the value before engaging in a full study.
We begin with the decision you need to make.
Together, we define the scenario, select the audience profiles that match your market, and review the content or questions you want to explore.
Then we meet for a live, real-time working session with one of our consultants.
You use the platform with us, see audience reactions unfold instantly, and test different ideas on the spot.
The session is fast, collaborative, and genuinely fun, broadcasters often tell us it feels like discovering their audience in a new way.
After the session, you receive a clear presentation and a strategic report that lays out the insights, the risks, and the recommended next steps.
Everything is built so your team can move forward with confidence, clarity, and excitement.
Strengthen Every Decision with Our Audience Insight Products
Use your dedicated audience panel each month to test ideas, refine shows, explore campaigns, and understand how people will react before you commit.
What you can do:
- Test new concepts in hours.
- Get reactions to shows, hosts, and promotions.
- Get emotional clarity when making sensitive decisions.
- Support programming, marketing, and sales.
- Move forward with confidence instead of guesswork.
- Use your monthly question credits to get quick, reassuring answers that help you move forward with clarity and confidence.
Start with the research product broadcasters already trust to understand how your audience is shifting and what you should do next.
Gain a comprehensive view of behavior patterns, loyalty risks, content opportunities, and cultural trends so you can plan with confidence instead of uncertainty.
What you can do:
- Understand how your audience is evolving.
- Uncover new opportunities for growth.
- Spot risks before they impact your ratings.
- Guide programming and marketing with clarity.
- Make high-stakes decisions with calm assurance.
Feel secure in your strategy, calm in your decisions, and respected as the leader who sees what is coming before others do.
Includes 90 days of monthly Precision Focus Group access, giving you continued support and fast audience reactions right when you need them.
Privacy-first design that protects both your team and your audience, no personal data collected.
Emotionally aware audience models that reflect real reactions, preferences, and shifts, giving you clarity you can trust.
See Your Audience in Action and Get a Free Sample Panel
