Know What Your Audience Will Do Before You Decide

Built for Radio Broadcasters, Podcast Networks, and TV Leaders Who Want Clarity

ZNIBER PARTNERS, audience insights and testing solutions

The Experts Behind Your Predictive Insights

Your partners in understanding audiences with clarity and confidence.

ZNIBER PARTNERS, audience insights and testing solutions
Samuel Zniber
Founder & Managing Partner

Samuel is a media strategist and innovator at the intersection of content, culture, and intelligent simulations.

A former executive in Europe, the U.S., and Australia, he has held leadership roles at ARN iHeartRadio, RTL Group, NRJ Group, and Lagardère, shaping programming and audience strategy across major markets.

He also founded MusicDatak, an innovative music research company focused on emotional insight.

At ZNIBER PARTNERS, he brings his industry expertise into the development of the audience simulation system, helping media leaders understand reactions and make confident, insight-driven decisions.

ZNIBER PARTNERS, audience insights and testing solutions
François Pachet
Director of Technology

François is a pioneering researcher at the intersection of machine learning, creativity, and audience understanding.

A former lab director in Europe and the U.S., he has led groundbreaking work at Sony Computer Science Lab and Spotify’s Creator Technology Research Lab, where he explored how technology can model emotion and creative behavior.

At ZNIBER PARTNERS, he designs the systems that help media leaders decode audience reactions and make confident, insight-driven decisions.

ZNIBER PARTNERS, audience insights and testing solutions
Richard Rene
Director of Business Development

Richard is a seasoned executive at the intersection of media, technology, and global business strategy.

With more than thirty years of experience across the U.S. and international markets, he has partnered with leading companies including Premiere Networks/iHeart, Westwood One, Austereo, and Dial Global.

At ZNIBER PARTNERS, he helps media leaders identify opportunities, strengthen partnerships, and apply audience insight to drive confident programming, marketing, and revenue decisions.

Strengthen Every Decision with Our Audience Insight Products

Your Monthly Audience Panel for Fast, Confident Decisions.

Use your dedicated audience panel each month to test ideas, refine shows, explore campaigns, and understand how people will react before you commit.

What you can do:

- Test new concepts in hours.

- Get reactions to shows, hosts, and promotions.

- Get emotional clarity when making sensitive decisions.

- Support programming, marketing, and sales.

- Move forward with confidence instead of guesswork.

- Use your monthly question credits to get quick, reassuring answers that help you move forward with clarity and confidence.
Your Deep Annual Study with 90 Days of Ongoing Insight Included.

Start with the research product broadcasters already trust to understand how your audience is shifting and what you should do next.

Gain a comprehensive view of behavior patterns, loyalty risks, content opportunities, and cultural trends so you can plan with confidence instead of uncertainty.

What you can do:

- Understand how your audience is evolving.

- Uncover new opportunities for growth.

- Spot risks before they impact your ratings.

- Guide programming and marketing with clarity.

- Make high-stakes decisions with calm assurance.

Feel secure in your strategy, calm in your decisions, and respected as the leader who sees what is coming before others do.

Includes 90 days of monthly Precision Focus Group access, giving you continued support and fast audience reactions right when you need them.
Why It Works:
Fast audience feedback without scheduling delays or traditional research costs.

Privacy-first design that protects both your team and your audience, no personal data collected.

Emotionally aware audience models that reflect real reactions, preferences, and shifts, giving you clarity you can trust.

See Your Audience in Action and Get a Free Sample Panel

See How Your Audience Thinks Before You Decide
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