We simulate listener behavior.
In real time. At scale. With emotional depth.
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Meet our team
Your partners in predicting reactions before they happen.

Samuel is a strategist, & innovator at the intersection of media and AI. A former executive across Europe, the U.S., & Australia, he has held leadership roles at NRJ Group, RTL Group, Lagardère Group, & ARN iHeartRadio.
He also founded MusicDatak, an innovative music research company. Today, as founder of ZNIBER PARTNERS, he leverages synthetic human simulations to help media leaders anticipate cultural shifts and make bold, data-driven decisions.

François is a leading AI scientist and innovator. Formerly Director of Spotify’s Creator Technology Research Lab, and Director of Sony Computer Science Lab.
With decades of pioneering work in machine learning, generative AI, and human–machine interaction, François is recognized worldwide for pushing the boundaries of how AI can augment creativity and decision-making.

With 30+ years of experience in media and entertainment, Richard has worked with some of the biggest names in the industry like Premiere Networks/iHeart, Westwood One, Austereo, and Dial Global, and built an incredible global network along the way.
Based in the USA, Richard’s blend of experience in radio, software, and international development makes him a perfect fit.
Transform Your Strategy with Our Core Research Products
100% GDPR-compliant — no personal data collected.
Emotionally intelligent simulations that debate, adapt, and surprise you.